How to develop your network and your contacts? How to build your network? How to connect effectively with new people?
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Networking is important, it is sometimes even at the heart of the success of the company.
The networking creates new opportunities to meet potential customers, partners, and suppliers, and ultimately increase sales and performance. It even makes new friends.
But building a network requires know-how, time and perseverance. It is an exercise that must be taken seriously because getting in touch and building a bond of trust is always tricky.
6 tips to develop your network and facilitate contacts.
1) Pass the obstacles.
To network is to target your contacts and to contact them. But if you are targeting important people, you will have to go through obstacles: switchboard operator, secretary, assistant ... These are people who filter calls and answer e-mails.
Several solutions to deal with this:
get in touch with other, more direct channels, eg Linkedin,
make you recommend,
establish close and privileged contact with the people who obstruct,
be inventive: do not just send a cold e-mail to contact and find alternatives in case of failure.
2) Find the right channel.
Your target audience has their habits regarding the communication channels they use the phone, e-mail, social networks, Facebook Messenger, WhatsApp, direct contact, etc.
It's up to you to know your preferences and discover the best channel. Do some research, find out in the entourage of the target to multiply your chances.
3) Focus on your contact needs rather than immediately proposing your solution.
When making commercial contact, for example through an e-mail, do not speak immediately about yourself and your solution. Rather show your interest in your prospect's need and let the mystery hover.
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Too many contracts come down to presenting the offer and to refer to the link of the website.
Think about your contact's needs and how you can help them rather than what they can do for you. If he feels that you want to use him, he will not act. Remember that the best interactions are mutually beneficial ones.
4) Feel free to be a little flattering.
This tip often gives good results: if it is discreet and sincere, flattery can help to build a climate of trust.
Everyone likes compliments, and this is true in all social relationships. Be careful, however, not to overdo it, and not to put yourself in an inferior position. Nor should your contact feel that you are trying to buy it.
5) Customize your handshakes.
If you send a mass email to all your target contacts, you will get very few answers. On the contrary, if the contact is personalized, your contact will tend to feel obliged to answer. For example, a handwritten word will get 7 times more chances of response than a typed letter.
Personalization is a sign of consideration.
Adapt your communication to your interlocutor and show that you made the effort to find out about him.
6) Make yourself useful.
If you want to offer help or service, you need to be specific and talk about the context.
Again, find out what your interviewer's needs are, and show him that you've worked on your subject!
Source: Data Center Consulting
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